The Plants Project

The Plants Project offers beautiful, high-quality bundles of artificial greenery and botanicals for homes across Australia.
The Plants Project
1.5 years, ongoing
Ecommerce, Paid Social, Google Ads, Social Content, Photography, Video Ads

What they wanted.

As a young ecommerce start-up, The Plants Project wanted a conversion-focused social strategy to get more of their world-class artificial plants into people’s living rooms.

How we did it.

TAG stepped up to the plate with a multi-pronged digital campaign that involved in-house photo and video shoots to create unique, on-brand ad campaigns that saw the Plants Project’s online sales soar.

TAG has helped build our online brand across Australia. From social strategy through to content production, they are super hands-on and very creative in their thinking. TAG feels more like a true partner than a traditional Us / Them agency relationship. They really care about our business’ needs, and our success is their success. It feels great to know we have them in our corner.

Josh Bulafkin – General Manager, The Plants Project

What we achieved.


social return on investment


website traffic growth


decrease in customer acquisition cost


online sales increase

Make it happen.

Tell us about your brand and we’ll tell you what it needs.