Liptember is a not-for-profit organisation that supports women’s mental health through an annual fundraising appeal and year-round awareness campaigns. They are generously supported by Chemist Warehouse, and their beneficiaries include Lifeline, the Centre for Women’s Mental Health, Batyr and RUOK?.
3 years, ongoing
Digital Strategy, Organic Social (Facebook, Instagram, LinkedIn), Paid Social, Influencer Marketing, Social Media Content

How it started.

TAG joined forces with Liptember almost three years ago to get their message out.

What we did for them.

This involved a multi-platform social strategy and partnerships with premium influencers to raise money during the month of September through their yearly campaign. During the rest of the year, TAG provides creative design and content curation to continue general awareness and support for this vital charity.

As a charity, your message is only as powerful as the number of people who hear it. Partnering with TAG has been a dream come true – not only do they genuinely believe in Liptember and what it stands for, but they’ve put that belief into practice, coming up with amazing, unified creative campaigns year in, year out. Our audience engagement has grown at an astounding rate, and we’ve been able to achieve so much as an organisation thanks in large part to the concerted efforts of Gary, Alon, and their remarkable TAG Team.

Luke Morris – Managing Director, Liptember

What we achieved.


funds raised in 2 years


social reach


increase in online followers


social engagement rate

Make it happen.

Tell us about your brand and we’ll tell you what it needs.