Overview
Liptember is a not-for-profit organisation that supports women’s mental health through an annual fundraising appeal and year-round awareness campaigns. They are generously supported by Chemist Warehouse, and their beneficiaries include Lifeline, the Centre for Women’s Mental Health, Batyr and RUOK?.
How it started.
TAG joined forces with Liptember almost three years ago to get their message out.
What we did for them.
This involved a multi-platform social strategy and partnerships with premium influencers to raise money during the month of September through their yearly campaign. During the rest of the year, TAG provides creative design and content curation to continue general awareness and support for this vital charity.