Let’s be real; the marketing world can be *super* confusing. We love to use abbreviations, slang and plenty of fancy-sounding jargon, so it sometimes can feel as though you need to learn a whole new language when starting out in the marketing world – whether you’re kickstarting your marketing career or simply employing an agency for the first time.
So, we’ve put together a detailed (and easy to understand) guide – or glossary, if you will – to help you make sense of marketers’ frequently-used jargon so you’ll never ever fall behind or feel lost.
By using our TAG glossary as a reference, you’ll be sure to speak ‘fluent marketing’ in no time, and as always, feel free to shoot through an email if there’s something you’d like more info on. We’re always happy to help!
Copywriting:
Put simply, it’s the act of creating text-based content. It’s any writing you might see online (or in person!), whether it be a caption on Instagram or a full blog post on a website (like this one).
CPI:
Cost Per Impression. This refers to the cost incurred every time a prospective customer views your ad.
CRM:
Customer Relationship Management. The tactics, strategies, and technologies used to examine and manage customer interactions. The goal of CRM is to enhance customer relationships with your business, driving loyalty, retention and revenue.
CTA:
Call to Action. This refers to inciting customer action in response to your business. Common CTA phrases that you may have previously heard include, “Call now to book!” or “Click the link in our bio to learn more”.
Going ‘live’:
Involves launching an aspect of your business so it is accessible to your consumers. (For example, a new website, a new range or collection or social media ads).
Influencer marketing:
Utilising key individuals who have a strong online presence to promote a business’ product or service to their large, engaged, online audience (who should have the same target audience as the business employing the influencer).
Keyword:
A word or phrase that is utilised throughout content and on your website to increase the likelihood of your business appearing at the top of a search engine.
KPI:
Key Performance Indicator. A measurable value that illustrates how effectively your company is meeting its business objectives.
Lead Generation:
The process of recognising potential customers, attracting them to your business, and transforming them into sales.
Lead Nurturing:
The process of developing and maintaining relationships with your customers by paying close attention to their needs.
Organic Marketing:
A marketing strategy whereby business traffic is directed to your social media and digital platforms naturally over time, rather than artificially through paid posting and advertising.
Partner Marketing:
Organisations that come together to mutually increase engagement and reach by sharing resources. It’s important to ensure that the collaboration makes sense and the core values of the businesses (or organisations) align. The partnership needs to make sense to consumers, you wouldn’t see Gucci collaborating with Kmart!
PPC:
Pay-Per-Click. An ad that is produced on a social site (Facebook, Instagram, etc), or search engine. When the ad is clicked on, your business pays for it.
ROI:
Return on Investment. This is the tool you use to evaluate your marketing campaign’s performance. It’s calculated by your profit/cost of investment x 100, and is used to determine whether the marketing efforts are benefiting the company.
SEO:
Search Engine Optimisation. The process of enhancing the quality and quantity of your digital content to improve where it shows up in browser searches. Ideally, you want your business to be displayed to customers on the top of the first page of organic searches to increase the likelihood that customers will click on your content first.
Impressions:
Each time content is viewed, it’s counted as an ‘impression’. That is, if one person views one piece of online content four times, it’ll be counted as four impressions.
Engagement:
Engagement refers to any interaction someone might have with your content. For example, likes, shares, comments, saves.
Reach:
Refers to the number of people who view your content. For example, if one person views your content four times, they’ll only be counted as one person (this is where ‘reach’ differs from ‘impressions’).
So… how did we go? Did we answer all your marketing jargon-related questions? Maybe you were surprised by how many of the above terms you actually knew? Or maybe there are a few terms you feel like we missed but would love to learn more about?
If that’s the case, feel free to reach out to us! Our friendly team of marketing experts (and legends) are always happy to help.
